10 Ways to Distribute Your Brochures 

Your business brochure is an extremely powerful advertising and marketing tool. It pays to produce it with taste. Bigger isn't always the best and put it to good use if you want your business to grow. However, the best produced brochure in the world will be useless if it is not distributed effectively. 

So what is the key to effective distribution?

The first step is often direct mail. You post the flyer to a mass of people usually using a mailing list that you have purchased. Bulk submissions are very ineffective and if you get more than 1% response then you are fine. It can be an expensive way to do business.

• Second, you can hire people to distribute the brochures in the parking lots of shopping malls. It can be even more expensive than a mailing, with many flyers put aside. The resulting mess will likely go to more people than it attracts.

• Third, you can distribute your publication to the masses using a local newspaper where your brochures are placed in the newspaper and delivered to subscribers. This has a similar effect to advertising and probably has a comparable response rate.

• Fourth, put the brochures in plastic holders and easily make them available to those who visit your job site. Shame on you if you haven't already.

• Fifth, have the printouts handy in places where people have to queue for service, such as at the post office. Those who wait have nothing better to do than read your post and it could be a useful advertisement. The Post has already thought about it and will invoice you accordingly.

• Sixth, dentist and doctor waiting rooms have a similar trapped audience who might take the time to read what you have to say. As a general rule, the medical profession will likely only authorize material that is in some way relevant to its area of ​​work. However, this one is worth a try.

• Number seven - distribute your promotional material widely at trade shows and exhibitions. Assuming the show is relevant to your industry, chances are it's a great source for leads.

• Eighth. Place your brochure on your website so prospects can download it instantly after providing their contact details. It's also a great way to build a valuable prospect list so you can market them over and over again.

• Ninth. Use the brochure in place of a business card. Granted, a brochure is much larger than a card and can be thrown away, but here's a challenge. Why not design something that contains your main message in a smaller format?

• Tenth: Surely you have a database of all your past and present customers? It's the golden vein of your business, so send each of them an updated brochure. If you've done a good job in the past, you might be pleasantly surprised with the response.