Double Your eBay Sales

 

First and foremost, and as important to your success as anything you learn here, it's critical to have a good understanding of how eBay users find things to spend their money on.

No matter the type of buyer, no matter where they are from, they all use the same tool to find auction listings;

"They use the search bar to type in general terms ..!"

It's very rare for buyers to tick the “Search Title and Description” box and start browsing the more specific results. Damn; the checkbox isn't even an option on the first page of eBay, you actually have to do an "Advanced Search" to even have that option. It just confirms the importance of your title keywords.

Some explore categories rather than searches, but we're primarily concerned with general majorities here, not exceptions to the rule.

In case you didn't know, that means most searches only check YOUR TITLE, not the words in the description box of your ad !!!

Experience tells me that, since you now know it, you are actually way ahead of 70% of other eBay sellers; and that is a very conservative estimate ..!

Now that you understand the importance of your title keywords, here is a list of priorities for choosing precisely the right ones for each of your ads:

Take these rules at face value, but know that not all of them will apply to every ad you run. You have a maximum of 55 characters allowed for your title and do your best to get as many as possible in that limited space.

  1. Obvious keywords specific to the product you are selling and make sure they are spelled correctly. 
  2. One or two obvious misspellings of the keywords in the last rule. (Google says 33% of all searches are misspelled) ... CATCH THIS? A third! Don't forget this part. 
  3. One or two general eBay keywords such as "nr", "n / r", "no reserve", "free shipping" or "lot". These are keywords that many professional buyers are looking for. 
  4. Other general keywords such as "new", "free", "excellent", "pc", "usb", "dvd", "wholesale" or "supplies". You can only use the ones that are relevant to the product you are selling, but they are very powerful.

Now follow these rules and create a list on a piece of paper every time you are about to post an ad. Usually the list is too long to fit in the title. Once your list is complete, start collapsing the list using the priority structure I just gave you until it matches the 55 character limit.

If you have more than one item to sell and plan to list multiple copies of your ad, be sure to take the time to create different headlines for each !!! If you don't, and you just use the same title for each copy; you're just wasting money. Multiple versions of the same ad with different headlines for each can really increase your traffic.